In tandem with the release of Wonder Woman 1984, 686 and Warner Brothers have teamed up to create a female-centric line of outerwear within the Borderless Collection and a series of videos to celebrate and highlight the strong femininity on the 686 roster.
Over the years we’ve noticed most of our riders, male and female, gravitate toward the men’s outerwear. Never dictating an individual’s style, we only encourage our athletes to be themselves. We have no requirements on what our riders wear and we don’t force what doesn’t resonate with them, only encourage what does. We have always listened to and respected our team’s point of view and are proud to support women pushing the envelope in personal style on the hill. This sentiment, along with our strong group of female riders, is what inspired us to create our Borderless Collection two years ago, and as we charge ahead in 2020, it is what guides us on this new collaboration with Wonder Woman.
“My goal was simple,” says Brent Sandor, VP of Marketing for 686. “Put together a phenomenal team of driven young women to create the project and, as a man, get out of their way to let them create and present the vision.”
The first video in the 686 x Wonder Woman collaboration series stars 686 team rider, Emma Crosby. Shot and edited by Mia Lambson, photographed by Mary Walsh and put to the soundtrack of Lealani’s “Long Stroll,” this series is made up entirely of women.
“It’s long overdue that snowboarding, in general, starts to recognize the women in it and recognize how strong and badass all these women are,” says Lambson. “I just honestly wanted to be a part of this collaboration no matter what because it’s kind of few and far in between that you see projects that are 100-percent featuring and created by women.”
Going back to where it all started for Emma Crosby, the professional snowboarder invites us into her childhood home in Edina, Minnesota. Growing up on all 200 vertical feet of Hyland Hills Ski and Snowboard Area, it wasn’t the terrain that shaped Crosby into the athlete she is today—but her parent’s undying support and, subsequently, her own desire to just ride.
“It’s cool because I didn’t think I had a story to tell but as we started filming, the story kind of unfolded and I realized, ‘oh I actually do,’” laughs Crosby. “Growing up, I just didn’t really know, I guess. Minnesota is so limited, you don’t really see the other half of snowboarding and skiing.”
Along with the four-part video series, 686 is launching three new outerwear pieces within the Borderless Collection with the goal of presenting two looks that play together. Both sport a track-suit design with the Wonder Woman emblem running down the length of the arms and legs.
An inspired anorak jacket and track pant created in a 3-Layer 10K water- and windproof breathable softshell fabric comprise the first look. “686 didn’t fall into the feminine trap of making it super girly or fitted that a lot of brands default to when making women’s clothes,” says Lambson. “I can see both men and women wearing the black kit.”
For a more overstated look, 686 put together a flashy, gold, one-piece snowsuit out of our proprietary infiDRY 10K water and windproof fabric. The one-piece features the same Wonder Woman logo down the arms and legs, an asymmetrical front zipper and back zipper for easy bathroom breaks, and the liner dons ‘TRUTH, JUSTICE & EQUALITY’ in oversized letters. A message that not only symbolizes the female founding member of the Justice League but is also representative of the femininity that our team of snowboard and ski ladies embody in their choices of apparel, style and tricks.
“I’m excited. I hope that this collection will bring people into the outdoor space who wouldn’t have otherwise. I know there are diehard Wonder Woman fans out there, so it would be cool if just a couple people who love D.C. Comics or Wonder Woman buy the gear and get outside just because they love the movie,” says Crosby. “That would be super sweet.”
“Pretty much anyone can associate with being a Wonder Woman,” says Lambson. “There are so many super strong women in their own way, who have these superpowers you don’t usually think of. For Emma, her superpower is straight-up unwavering passion. That’s amazing, that’s not something everybody has.”
Words: Erin Spong
Photos: Mary Walsh
Video: Mia Lambson
Rider: Emma Crosby